Inito is revolutionizing the way women track their fertility hormones, offering a cutting-edge solution that brings precision and ease right to their fingertips. This Indian med-tech startup has developed a fertility monitor that provides detailed insights into a woman’s reproductive health, allowing for better planning and understanding of their fertility cycles.
Inito: What Is It?
Inito is a comprehensive fertility monitoring system designed to measure and track four key fertility hormones: estrogen, luteinizing hormone (LH), follicle-stimulating hormone (FSH), and progesterone metabolite PdG. This system includes a small, user-friendly device that attaches to a smartphone and works in conjunction with high-density test strips and an intuitive mobile app. Together, they provide users with accurate and personalized fertility data.
Founders & Their Intent
Inito was founded in 2015 by Aayush Rai and Varun A Venkatesan, both of whom previously worked at Siemens in med-tech roles. The duo was inspired to create Inito during their Sunday kayaking sessions, driven by a shared desire to make a tangible impact on people’s lives. They envisioned a product that would empower individuals to manage their health from the comfort of their homes, leading them to develop Inito.
Features Of Inito
- Multi-Hormone Measurement: Unlike traditional ovulation tests that only track LH and estrogen, Inito measures four hormones on a single test strip, providing a comprehensive overview of a woman’s fertility.
- Smartphone Integration: The Inito monitor attaches to a smartphone, allowing users to view and track their fertility data directly on their devices.
- Personalized Insights: Inito’s app provides tailored fertility insights based on individual hormone levels, ensuring more accurate and personalized fertility tracking.
- Easy-to-Use: The system is designed for simplicity, making it easy for users to conduct tests and interpret results without medical assistance.
How To Use The Kit: Step-by-Step Process
Using the Inito fertility kit involves a straightforward process:
How To Set-Up The Device
- Download the Inito App: Start by downloading the Inito app from the App Store or Google Play Store.
- Sign Up: Create an account and input your menstrual cycle history.
- Attach the Monitor: Attach the Inito monitor to your smartphone following the instructions provided in the app.
- Calibrate the Device: The app will guide you through the calibration process to ensure the monitor is accurately reading the test strips.
How To Use After Setting Up
- Receive Notifications: Based on your cycle history, the app will notify you on the days you need to test.
- Prepare for Testing: On the notified day, prepare to take a test using the provided test strips.
How To Take A Test
- Collect Urine Sample: Dip the test strip into a urine sample as directed.
- Insert Test Strip: Insert the dipped test strip into the Inito monitor attached to your phone.
Clicking On Phone
- Capture Results: The monitor reads the test strip and sends the data to the app.
- View Results: Open the app to view detailed, easy-to-understand fertility insights.
How To Buy Initio Fertility & Ovulation Kit?
The Inito Fertility Monitor and test strips can be purchased directly from the Inito website or on Amazon. The starter kit, which includes the monitor and 15 test strips, is priced at $149. Refill packs of 15 test strips are available for $49.
Series A Funding Of Inito
Inito has successfully raised $6 million in Series A funding led by Fireside Ventures. This funding will be used to enhance Inito’s analytics capabilities through advanced AI, expand its product offerings, and scale business operations. The startup’s total funding to date amounts to $15 million, reflecting strong investor confidence in its innovative approach to fertility tracking.
Launch In The USA
Inito is preparing to launch its fertility monitor in the United States, having secured approval from the FDA as a Class I medical device. This expansion marks a significant milestone for the company, allowing it to reach a broader audience and help more women gain control over their reproductive health.
Final Words
Inito is making significant strides in fertility tracking, offering a powerful tool for women who wish to understand and manage their fertility with greater precision. By integrating advanced technology with user-friendly design, Inito empowers women to take charge of their reproductive health in a way that is both accessible and highly effective.
FAQs
- What hormones does the Inito fertility monitor measure?
Inito measures estrogen, luteinizing hormone (LH), follicle-stimulating hormone (FSH), and progesterone metabolite PdG.
- How accurate is the Inito fertility monitor?
Inito provides highly accurate and personalized fertility insights by measuring multiple hormones and analyzing the data using advanced algorithms.
- Can Inito be used by women with irregular cycles?
Yes, Inito is particularly useful for women with irregular cycles. It provides precise hormone measurements, helping to predict and confirm ovulation accurately.
- Where can I purchase the Inito fertility monitor?
The Inito fertility monitor can be purchased on the Inito website or Amazon, and starter kits and refill packs are also available.
By offering detailed and personalized fertility tracking, Inito stands out as a pioneering solution in the med-tech industry, providing women with the tools they need to make informed decisions about their reproductive health.
