In an era where digital content creation is booming, graphic design tools are more crucial than ever. One standout in this space is Kittl, a Berlin-based startup that recently raised $36 million in a Series B funding round. This article delves into Kittl’s journey, its offerings, and its potential to compete with giants like Canva and Adobe.
Kittl: An Overview
Nicolas Heymann and Tobias Saul founded Kittl, a graphic design platform, in 2020. Originally known as Heritage Type, Kittl’s goal is to streamline the design process, allowing users to effortlessly produce high-quality graphics. With a variety of tools designed for both beginners and seasoned designers, Kittl is accessible to a wide range of users.
Founders & Their Motivation Behind
The brains behind Kittl, Nicolas Heymann and Tobias Saul, started the company with a clear vision: to address the frustrations many designers face with existing design tools. Heymann, drawing from his own experiences as a graphic designer, sought to create a platform that combined ease of use with powerful capabilities, eliminating the need for a steep learning curve.
A Competitor Of Canva & Adobe
Kittl positions itself as a strong competitor to established design platforms like Canva and Adobe. While Canva excels in user-friendly, template-based design and Adobe dominates with its professional-grade software, Kittl bridges the gap by offering a user-friendly interface coupled with advanced features. This unique blend makes it an attractive option for a wide range of users, from hobbyists to professional designers.
Features & Services
Kittl’s platform boasts several innovative features:
- Templates and Customization: Thousands of pre-made templates that can be easily customized.
- Magic Tools: Advanced tools that simplify complex design tasks, making them accessible to all users.
- AI Integration: Utilizes AI to enhance the design process, including a GenAI image generator powered by OpenAI’s Dall-E 3 model.
- Web-Based Access: Completely web-based, allowing users to design from anywhere without the need for software installation.
Kittl’s Funding Journey
Kittl’s funding journey reflects its rapid growth and investors’ confidence in its potential. Since its inception, Kittl has attracted significant investment, enabling it to scale and enhance its offerings.
Raised €10.8M In The Series A Round
In the Series A funding stage, Kittl secured €10.8 million. Left Lane Capital spearheaded the round, joined by Speedinvest and prominent angel investors such as Des Traynor, the Co-Founder of Intercom, and Shaan Puri, the former CEO of Bebo. This investment played a significant role in driving Kittl’s expansion and enhancing its team and capacities.
Raised $36M In The Series B Round
The most recent funding milestone for Kittl is its $36 million Series B round, led by IVP, a prominent US-based venture capital firm. This brings Kittl’s total funding to $50 million. This round aims to further enhance Kittl’s product offerings, expand its user base, and establish a stronger market presence globally.
Future Plans
With the new funding, Kittl plans to double its team size, particularly focusing on product development and international expansion. The company aims to integrate more advanced AI and machine learning capabilities into its platform, making the design process even more intuitive and powerful for users.
Is Kittl Free To Use?
Kittl operates on a freemium model, allowing users to access basic features for free. Users can opt for a subscription plan for more advanced tools and functionalities. This model ensures that Kittl remains accessible to a broad audience while providing premium features for professional users.
Final Words
Kittl is rapidly emerging as a formidable player in the graphic design industry, offering a unique blend of user-friendliness and advanced design tools. With significant funding and a clear vision, Kittl is well-positioned to compete with established giants like Canva and Adobe, potentially transforming the landscape of digital design.
FAQs
Q1: Who founded Kittl?
A1: Kittl was founded by Nicolas Heymann and Tobias Saul in 2020.
Q2: How much did Kittl raise in its Series B funding round?
A2: Kittl raised $36 million in its Series B funding round.
Q3: What are Kittl’s key features?
A3: Kittl offers customizable templates, advanced “magic tools,” AI integration, and web-based access.
Q4: Is Kittl free to use?
A4: Kittl offers a freemium model, providing basic features for free and premium features through subscription plans.
